Little girl makeup is no longer just for tweens and teens, it’s being used to make older women look younger too.
Harley Quinn makeup, which was first released in the ’90s, has become a staple in the mainstream for young women.
(Victoria Walker/The Washington Post)But while the popularity of the look is largely down to the Instagrammable girls, the look can be difficult for older women.
“I don’t know if they know how to wear it, because it’s kind of a ‘do your own thing,'” said Shauna Kuzma, a former editor of the Toronto-based makeup magazine Femme Fatale who has worn the look since she was a teenager.
“It’s kind-of a weird, weird look that is all about women in their 60s.”
A growing trendThe look has come a long way from the original teen look, said Kuzba, who now lives in Vancouver.
It’s now a trend in the fashion world, and is now becoming a regular part of beauty campaigns for women in her 60s and 70s.
“It’s a little different now, but it’s very recognizable,” Kuzya said.
“I’m still a little afraid of it.
But now I see it more often in my life.”
For Shauna, it was a big deal when she started seeing older women with the look in the 1990s.
“They’re like, ‘Oh, that’s what my friends are wearing,’ ” she said.
“They’re the ones that get the compliments,” she added.
“That was the first time I saw someone who looked like me.
I just went, ‘Wow, that is cool.'”
But the look was also used by women who were “too young” to wear makeup, said Sarah Knecht, who edited Femme Fats for Femme magazine for 25 years and is a former fashion editor at Harper’s Bazaar.
“When you go out and do a runway show or something, you’re in a world where girls like to wear things,” Knech said.
She added that the look also made it easier for young, working women to work in a fashion industry that was more diverse.
The look is used by a younger group of women, Knechet said.
It was popular with young women when they were younger, but the look had a darker hue for older and older women, and younger women didn’t want to show their makeup in public.
Knecht said the trend also didn’t go away for the younger girls who still wore the look.
“Now they look younger and older,” she said, adding that younger women are often wearing it at night and don’t want it to get in the way of the family, friends or work.
Kuzma said she sometimes uses the look to wear “a little more feminine makeup” for her older friends.
“That’s a big thing,” she laughed.
“A lot of the younger generation doesn’t like to be seen with makeup.”
Kuzya and Knechelts mother, Trish Knechal, said that older women can be more conscious about the makeup they wear.
“When I was younger, I wasn’t as conscious about how I looked and who I was,” she recalled.
“For a lot of my friends, they just wore the same things.”
Shauna Kozma said that the makeup she’s worn in the past decade is often more natural looking than it was at the time.
(Shauna Kazma/The Boston Globe)”I think for younger women, it just feels more natural,” Kozia said.
For younger women like Shauna and Kody, the makeup can be “more natural looking,” and younger, less confident women can also benefit from it.
“A lot more younger women feel comfortable to wear the makeup,” Kody said.
Shauna’s younger brother, Brandon Kuzza, said he loves the look and says he’s seen younger women wearing it.
“The older women in my family, they really loved it,” he said.
Brandon Kuzda, a 29-year-old photographer in Vancouver, said his older sister has been wearing it for about a year now.
“For me, it kind of started off with my younger sister, but now it’s started with the older girls,” Brandon said.
He added that he thinks younger women will find the look appealing.
“My older sister wore it at the beginning of my teen years, and now she’s wearing it, too,” he added.
Kody and Shauna both wore the style to work on projects, and both said they felt more confident in wearing it now than when they wore it.
But Brandon Kogan said he was not so sure about the look for younger girls.
“The older girls are definitely more aware of their appearance, but I think younger girls may not care as much,” he explained